The random word generator is lobbing a softball at me this week.

This was simultaneously the easiest and most difficult week to work with. Easy because "Strategic Budge" doesn't lend itself for a lot of creativity, and difficult because, well, "Strategic Budge" doesn't lend itself for a lot of creativity. When I saw the phrase generated, my mind instantly went to one place, and it never left there. I tried and tried and tried to come up with something different but just couldn't.

So, that said, I took the easy way out. I envision Strategic Budge as a sort of consulting firm. This firm goes into other existing companies to help them make hard decisions that will benefit them in the end. Hence the man being pushed off the cliff. If I were to create a tagline for the company, it would read like this:

Sometimes, we all know what we need to do. All we need is a little push.

I know, I know, I'm a genius!

Okay, so this week was pretty easy, but I think I learned a lesson here. I'm gathering a post of lessons I've learned in these challenges, so watch for that post coming soon. Sorry for no funny GIFs this week!